Mr. AbiNader brings more than 30 years of experience as a trade association and corporate executive, management consultant, and human resources professional to his role at MATIC in promoting closer economic, political, and security relations between Morocco and the United States. He has advised U.S. and international companies, organizations, and agencies on management and marketing issues ranging from strategic planning and business plan development to negotiations and cross-cultural communications. With specific expertise in international business and public affairs in the Arab Middle East, he has worked on trade and investment programs, education and training projects, advocacy, tourism promotion, and similar projects throughout the region.
In 2006-2007, MATIC conducted a two-phase study, Brand Morocco, which analyzed American business attitudes towards doing business with Morocco. This study resulted in a series of strategic marketing recommendations to promote Morocco-US trade and investment in five sectors.