W Hotels Worldwide to Enter Morocco with W Marrakesh [Herald Online]
Morocco will be the next location for the newest branch of the famous “W” hotel:
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that it will launch the W brand in Marrakesh in 2017 with the opening of W Marrakesh. Owned by Morocco-based Menatlas 14 S.A., the 148-room hotel will be located in the city’s dynamic Hivernage district.
“We are proud to partner with Menatlas 14 S. A. to bring the W brand to Morocco, particularly to Marrakech, one of the most dynamic and stylish cities in Africa,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The fast-paced and cosmopolitan vibe in Marrakesh makes it the perfect backdrop for the innovative flair of W Hotels. We are confident that W Marrakesh will offer both locals and global jetsetters alike a new, cutting-edge experience in the Red City.”
“We are delighted to be working with Starwood Hotels & Resorts on this exciting and prestigious project,” said Kamran Pahlavi, Head of African Development, Menatlas 14 S.A. “We believe that W Hotels, with its outstanding international reputation as an innovative luxury lifestyle brand, will reinforce Marrakesh position as a world-class destination for global jetsetters.” [Full Story]