Carmaker PSA Peugeot Citroën is setting up a regional production base in Morocco:
The French carmaker PSA Peugeot Citroen plans to open a plant in Morocco to meet the needs of the Maghreb and other African markets, a source close to the group said, confirming the information published earlier by Bloomberg.
The project that could be formalized early June will have an initial capacity of nearly 100.000 units.
The industrial site would assemble the middle to lower portion of Peugeot’s product range, such as Peugeot 208 and 308, for the North African market.
PSA Peugeot Citroën has repeatedly mentioned over the past months an industrial presence in Africa, after it reached an agreement with the assembly PAN Company in Nigeria in July 2014.
“Africa is one of the most beautiful growth potential with Southeast Asia. We have perhaps not paid the necessary attention to these markets,” said Jean-Christophe Quémard, one of the four members of the company’s management board recently appointed head of the Africa-Middle East area…[Full Story]