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Rushing for Morocco’s “Liquid Gold”? Here’s How to Get the Best Argan Oil [Aquila Style]

Morocco’s famous argan oil continues to be a subject of fascination for beauty experts:

aquila style

Argan fruit. Photo: Dreamstime

Argan fruit. Photo: Dreamstime

Estée Lauder. Dove. L’Oréal. These brands have marketed a series of products containing argan oil, rich in vitamins E and C and often touted as a “wonder oil” to cure everything from split ends to acne. Unfortunately, these products usually contain only small amounts of argan oil.

Such advertising is often misleading since these products often contain much more of other ingredients that make hair feel smooth, such as silicones. I believe there are better forms of argan oil products, and better ways to obtain them.

“Liquid gold”

Argan oil has a strong but refined odour: a perfume that can be described as somewhere in between toasted hazelnut, almond, and sesame. In terms of appearance, it is a rich golden-brown colour with highlights of amber. Outside of Morocco, where it has been a traditional food of Berber communities for centuries, not many people know that argan oil also has precious nutritional properties…[Full Story]

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