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In Atlanta, Morocco Makes Case as Africa’s Business Gateway | Global Atlanta

Following the success of a Moroccan trade and investment conference held at the Coca-Cola headquarters in Atlanta, an analysis of Georgia’s economic activities and opportunities in Morocco:

global atlantaThe North African nation of Morocco is pitching itself as the preferred beachhead for American companies looking to take advantage of the next great driver of global economic growth: Africa’s 1 billion consumers and rising middle class.

Top business leaders, government officials and diplomats made that point and more during the annual U.S.-Morocco Trade and Investment Forum, this year hosted in Atlanta by Coca-Cola Co., which has a strong brand and business presence in the country of 33 million people, including a bottling plant in Marrakech that can churn out 26,000 glass bottles of the locally developed Hawai orange drink per hour.

In addition to strong ties with Europe — with a Spanish and French colonial heritage and just eight miles separating it across the Strait of Gibraltar from Spain — Morocco is also the No. 2 African country investing in Africa. Its insurance companies and banks like Attijariwafa Bank, BCP and BMCE are working throughout the continent, and not just in French-speaking North and West Africa[FULL STORY]

 

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