* “Morocco has a strongly developing, yet highly competitive packaging industry that is ripe for new technologies.” *
MENAFN Press (August 10, 2014) — Kodak is expanding its footprint in North Africa, following the successful installation of a KODAK FLEXCEL NX System. The installation “ the first in North Africa “ consists of a project between Kodak’s distributor, Amigraph and DirectPrint, a reputable printing establishment in Casablanca, Morocco, that invested in the product to serve regional markets in labels and flexible packaging. The successful installation at DirectPrint is a result of Kodak’s strategy and focus to increase its presence within the packaging/ flexographic segment in North Africa.
“We opted for Kodak solutions in order to facilitate our expanding business in the flexo printing industry,” said Younes Benchekroun, managing director at DirectPrint. “When developing our investment plans into the flexo printing industry we realised, very quickly, that Kodak flexo solutions help deliver high-impact flexible packaging with accurate brand colours “ across all substrates, through any printing process “ that would complement our previous production set-up. We were attracted to working with Kodak due to their strong emphasis on quality and efficiency, all the way from prepress to press.”
According to DirectPrint the Moroccan market is poised for growth. The company has consistently sought out new niches to secure its margins and diversify its customers’ services, in an effort to keep up with the demand. The Casablanca based company is a pioneer in adopting new technologies to help their business diversify and grow, a contributing factor that led DirectPrint to install flexo technology. The company’s reputation in offset is based on providing high quality print service to its customers..