The American Society of Travel Agents (ASTA) signed an agreement with Morocco, looking to build on the fact that American visitors to Morocco have jumped from 80,000 to 220,000 in ten years:
ASTA, the Moroccan National Tourist Office and Morocco’s National Confederate of Tourism signed a memorandum of understanding to broaden promotional efforts to woo more U.S. visitors to the destination. While details are still being ironed out, broadly speaking, the memorandum’s goal is to increase awareness of Morocco through ASTA marketing programs targeted to agents, which will include fam trips to the destination.
The memorandum was signed by Zane Kerby, ASTA president and CEO; Abderrafia Zouitene, CEO of Moroccan National Tourist Office; and Abdellatif Kabbaj, president of the Morocco’s National Confederate of Tourism during the ASTA Destination Expo (ADE) in Marrakech.
“What we’re signing here today represents a partnership between the Moroccan National Tourist Office, Morocco’s National Confederate of Tourism and ASTA to promote the destination to the traveling public,” said Zane Kerby, ASTA president and CEO. “One of the reasons that ASTA chose Morocco as the 2015 ADE site is because it’s garnered so much interest not only from individual consumers but agents as well.”…[Full Story]