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PSA Peugeot Citroen investment in Morocco spurred by infrastructure quality and qualified human resources- CEO | Maghreb Arab Press

Why Morocco was again chosen by a major auto manufacturer to produce cars for the African marketplace:

MAP logoGiven its world-class infrastructure notably in terms of car production and export logistics in addition to the quality of training of human resources specializing in automobile industry, Morocco was chosen to host the new production plant of French car manufacturer PSA Peugeot Citroen, Chairman of the Managing Board of the French group Carlos Antunes Tavares said on Friday in Rabat.

Thanks to the level of its infrastructure and training, Morocco is well-paced to attract enterprises that are willing to bolster their exports to African markets, said Tavares at a press conference prior to the signing of the agreement to set up a PSA Peugeot Citroen factory in the Kingdom.

This investment will help he group boost its exports to new markets in Africa, said Tavares, noting that the French carmaker aims to sell 200,000 cars per year to reach one million cars by 2025.

Speaking on the same occasion, Minister for Industry, Trade, Investment and Digital Economy, Moulay Hafid Elalamy said that the car industry sector was the main driver of Morocco’s exports in 2012-2014 with sales standing at 40 billion dirhams.

The automobile industry’s exports rose by 26% between 2012 and 2014, far ahead of other sectors such electronics (+11.5%) and agri-food (+8.4%), he said.

The Minister added that Morocco attaches utmost importance to the automobile manufacturing sector in the industrial acceleration plan, noting that Morocco aims to bring production from 400,000 cars in 2014 to 800,000 in 2020…[original story, subscription required]

 

 

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