Moroccan entrepreneurs are attempting an ambitious undertaking: making car-sharing work in Morocco:
But one 27-year-old business school graduate is bringing such a service to Morocco’s largest city and making believers in the concept.
Mohammed Mrani Alaoui has just reached an agreement with Casa Développement, the company in charge of development of the city of Casablanca to get access to public parking spots. His service, Carmine, has left the starting line.
Mrani Alaoui was introduced to the car sharing concept in the US where he used Zipcar.
More than 800,000 people are Zipcar members, and in a sense they share a pool of cars. The service offers more than 8,000 cars that clients can access from many places anytime they wish. They can pay to use a car by the hour or by the day and all expenses, including gas and insurance, are included…[FULL STORY]