Two Moroccan sisters are creating a brand inspired by their respective experiences in New York and Paris while celebrating their Moroccan roots:
Zahra loves concrete numbers and studied marketing and management in Paris; Meriem is fascinated by shapes and followed her passion in New York, where she attended decorative art courses.
Then, after a few years away from home to study, the choice fell on fashion and, from the merger of the two different extractions, Jnoun was created, the label that is conquering international markets from Morocco. A challenge and an adventure that is moving the first yet significant steps and appears to be destined to success because the formula is simple, in the end: giving women, regardless of their origin, the possibility of wearing clothes that, within the variety of offers, highlight personality and joy for life. It is certainly not easy to make it in the world of fashion, ready-to-wear in particular, but Zahra and Meriem are not discouraged, as apparent in their choice of a name, because Jnoun is the name, among others, of a mythological creature with aggressive and mysterious characteristics. Jnoun’s clothes are characterized by a reasoned choice of colors, taking into account Moroccan culture…[full story]