American University of Leadership Morocco Has Ambitious Educational Strategy – Jean R. AbiNader

Highlights Role for Expat Moroccans in Developing Skilled Workforce

Jean R. AbiNader, MATIC
March 2, 2016

Jean R. AbiNader, Exec. Dir., Moroccan American Trade and Investment Center

Jean R. AbiNader, Exec. Dir., Moroccan American Trade and Investment Center

Dr. Anass Lahlou does not have small dreams…they are super-sized, multicultural, and multidimensional when it comes to higher education, especially educating Moroccans for the global economy. From his experiences with AMS, a well-respected training and education firm in the Washington, DC area, he became convinced that traditional approaches for preparing youth to meet diverse market labor needs were not effective, in content, cost, or time. So he began working with his networks to develop innovative models for equipping young people with professional, business, and soft skills that would serve them throughout their lives.

He began with training small cadres of Moroccans in IT-related fields. His biggest challenge at that point, he told me, was finding enough Moroccan staff with US backgrounds who shared his approach to learning and leadership. The idea was to enable qualified students to obtain US degrees in Morocco, as he found that students were ready to move away from the limitations of the academic French model and towards the American system with its emphasis on critical thinking, problem solving, and student-centered learning.

In 2005, he set up a private institute for training and technology in Florida, where his original campus is located, receiving permission to operate in Morocco the following year. His American University of Leadership (AUL) was initially a bilingual French-English online platform, which he quickly expanded through partnerships and formal campus settings into a number of countries. He is very proud of the fact that of the resident students at the three campuses in Morocco, more than 20% receive scholarship support.

“My motivation, all along,” he explained, “is to make a difference in how students see education, not only as a degree but as a means of changing lives.” In 2010, he set his focus on Africa as well as Morocco, and to date has cooperative programs with universities in Burkina Faso, Gabon, Ivory Coast, Algeria, Senegal, and Russia, and agreements to move forward with Saudi Arabia and Dubai.

AUL-USA, the parent institution, is licensed by the Florida Commission for Independent Education (CIE)/FLDOE) and Accredited in Morocco by “ACBSP” Accreditation Council of Business Schools and Programs (under the auspices of the Council of Higher Education and Accreditation, CHEA). This year, he is the chair of the events committee of CHEA and will be hosting their annual conference at the Rabat campus.

What drives the instructional program is a commitment to upgrading the scientific, technical, business, and innovation climate in Morocco, focusing on Bachelor and Master of Science degrees in Business, and Small Business and Entrepreneurship, and a Doctorate of Business Administration. His ultimate goal, through a newly formed AUL Morocco Foundation, is to create a Knowledge City in Bouznika, between Rabat and Casablanca, as an epicenter for 20-30 international universities to share a common campus and offer highly specialized courses in English that are unavailable anywhere else in the country, focusing on research, business, innovation, and entrepreneurship.

An American Marocophile, Elisabeth Myers, who serves as a strategic advisor to AULM, became committed to Dr. Lahlou and his mission after attending a retreat with his faculty in Rabat this year. She saw their remarkable commitment; and she became convinced that what Dr. Lahlou is doing is “just what Morocco needs at this critical time of rapid growth.” She told me that his “vision is extraordinary. He is offering the substantive courses in business with the more important underlay of leadership. AUL Morocco is changing the mentality of students, one at a time, to embrace the efficient, the effective, the proactive, the reliable—plus all the other qualities of leadership necessary to move the country forward to excel in the global marketplace of the 21st century.”

Elisabeth believes that the Foundation and the Knowledge City will “magnify exponentially what is possible for students at AUL, provide the resources to promote technological innovation and entrepreneurship, and significantly contribute to Morocco’s economy.”

When asked what was most important to him in the next five years, Dr. Lahlou spoke about the need to aggressively involve expatriate Moroccans in AULM’s programs. Because of their language capabilities, training in Western practices, and commitment to practical scholarship, he believes that they can make a significant contribution to the country. To that end, he is holding an international conference June 3-4 at the Rabat campus to help private universities in Morocco refine their offerings to reflect best practices to improve education in the country.

Dr. Lahlou’s list of best practices includes instructional technologies, program designs, interactive engagement models, and public-private partnerships for designing courses, in order to make private schools better contributors to economic development. Dr. Lahlou feels strongly that expatriate Moroccan education professionals can play a key role in encouraging educational institutions in Morocco to gain insights into options for upgrading their offerings. To do so will require a significant investment in improving teaching and faculties at all levels, especially in English-language instruction.

It is timely that AULM’s view of major changes to enable Morocco’s education system to produce qualified human resources is gaining momentum as the country is rapidly expanding its technology and new business sectors. Dr. Lahlou’s vision, however, can only be realized, he believes, if all are given the chance to learn. He hopes that securing support for the AULM Foundation and its commitment to broad scholarship support for its students will mark a turning point for Moroccan education into the 21st century.


this is actually a huge even that will eventually make some real change in the Moroccan educational system , but i am wondering , what are the requirements and tuition fees to get enrolled . I mean there are a lot of well educated students who really have the ability to speak english fluently , but unfortunately can not afford the material thing . Anyway , it is sure that the rich people will bring their children to study their , i will not be worrying about you guys 🙂 .

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